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Scale Society
START HERE!
What to expect & why it's backwards (3:04)
Join the community on Slack
Get inspired & goal planning (19:11)
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Loyalty
Why Loyalty is the most important part (5:17)
The buyer psychology behind your anchor offer (2:19)
Creating products people are dying to buy (11:56)
The "Who" and how to create an ICA (6:38)
The "What" & the "How" with market research (9:20)
Using the market research to come up with your anchor offer (31:14)
The MAYA Principle and what to include in your offer (2:23)
Creating a freebie & tripwire with the Profitable Freebie method (17:57)
Pricing & naming your anchor offer & tripwire (7:29)
Turning your anchor offer into a "million dollar" idea (6:18)
Example of a bottom-up offer suite anchored on "million dollar" idea (8:26)
What to include in your digital product offers (12:03)
Creating a feedback loop to improve offers (10:38)
Convert
4 Types of Buyers (4:12)
Setting the tone with the type of conversion (2:46)
Testing your idea and pre-selling it (16:02)
Don't leave money on the table (10:07)
Up-selling to your current customers (11:25)
Creating your sales page (13:28)
Pain or Pleasure? What your ideal clients actually want to hear (2:32)
Creating FOMO without closing the cart or using discounts (1:32)
Fixing your leaky bucket (7:53)
Invite
How to talk about your offers without looking desperate (19:35)
Anatomy of a sales message (14:56)
Email marketing tips (9:10)
General Launching Tips (19:28)
Launching: Waitlist (11:04)
Launching: 3- or 5-Day Challenge (14:39)
Launching: Webinar (16:06)
Excite
Creating your value statement (4:15)
Being seen as THE expert (26:14)
Deciding on your content pillars to establish your know, like and trust (8:12)
Reciprocity and serving your potential buyers (6:05)
What should be free content vs paid? (8:09)
Should you show your face in your marketing? (2:12)
Attract
Growing organically: Overview (6:03)
Getting in front of cold, free leads (7:46)
Paid ads: Overview (6:58)
BONUSES!!!
489 stock photos by Hayley
10 mobile Lightroom presets to edit photos
The "Who" and how to create an ICA
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