Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Scale Society
START HERE!
What to expect & why it's backwards (3:04)
Join the community on Slack
Get inspired & goal planning (19:11)
Spread the love for Scale Society and make 10% of each subscription payment!
Loyalty
Why Loyalty is the most important part (5:17)
The buyer psychology behind your anchor offer (2:19)
Creating products people are dying to buy (11:56)
The "Who" and how to create an ICA (6:38)
The "What" & the "How" with market research (9:20)
Using the market research to come up with your anchor offer (31:14)
The MAYA Principle and what to include in your offer (2:23)
Creating a freebie & tripwire with the Profitable Freebie method (17:57)
Pricing & naming your anchor offer & tripwire (7:29)
Turning your anchor offer into a "million dollar" idea (6:18)
Example of a bottom-up offer suite anchored on "million dollar" idea (8:26)
What to include in your digital product offers (12:03)
Creating a feedback loop to improve offers (10:38)
Convert
4 Types of Buyers (4:12)
Setting the tone with the type of conversion (2:46)
Testing your idea and pre-selling it (16:02)
Don't leave money on the table (10:07)
Up-selling to your current customers (11:25)
Creating your sales page (13:28)
Pain or Pleasure? What your ideal clients actually want to hear (2:32)
Creating FOMO without closing the cart or using discounts (1:32)
Fixing your leaky bucket (7:53)
Invite
How to talk about your offers without looking desperate (19:35)
Anatomy of a sales message (14:56)
Email marketing tips (9:10)
General Launching Tips (19:28)
Launching: Waitlist (11:04)
Launching: 3- or 5-Day Challenge (14:39)
Launching: Webinar (16:06)
Excite
Creating your value statement (4:15)
Being seen as THE expert (26:14)
Deciding on your content pillars to establish your know, like and trust (8:12)
Reciprocity and serving your potential buyers (6:05)
What should be free content vs paid? (8:09)
Should you show your face in your marketing? (2:12)
Attract
Growing organically: Overview (6:03)
Getting in front of cold, free leads (7:46)
Paid ads: Overview (6:58)
BONUSES!!!
489 stock photos by Hayley
10 mobile Lightroom presets to edit photos
The MAYA Principle and what to include in your offer
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock